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A bedroom styled with Linen and Co bed linen, with a Trade Partners welcome pack on the desk

Trade Partners

Linen for Resellers, Decorators and Bulk Orders

Linen made to your specification, a protected reseller price on every reseller-priced item, and a dashboard to quote your own customers under your own logo. Linen and Co sits behind the supply and the manufacturing; the customer stays yours.

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Your reseller dashboard

Run the customer side of the job from one account

Your dashboard is built around the way you sell: your company identity, your customers, your quotations and the orders that sit behind them.

  1. The reseller dashboard showing the company profile with logo and company details

    Set up your business

    Your account starts with your company, not ours.

    • Company details, logo, VAT status and quotation terms
    • The markup you usually add, ready for every new quotation
  2. The reseller dashboard showing the customer address book

    Manage your customers

    Keep each customer separate.

    • Company, contact name, email, phone and address saved once
    • Choose the customer when you build the next quotation
  3. The reseller dashboard showing a customer quotation with the private price and margin view

    Build the quotation

    Your markup, your delivery charge, your customer-facing price.

    • Add reseller-priced products at your protected price
    • Set your own markup on every product
    • See your profit and margin in a view only you can see
  4. The reseller dashboard showing orders with an add again button on each product

    Order, then come back

    The next customer order should be quicker than the first.

    • Return to saved quotations and your orders
    • Add a product to your cart again (made-to-size items and products that need choices open the product page to choose again) or adjust quantities
Apply for a trade account

The pictures show the dashboard with sample details.

Supply across the range

Source the room, project or customer order in one place

Good to know

Frequently asked questions

Linen and Co is a linen manufacturer in Edenvale, Gauteng. Resellers, interior decorators and bulk buyers can order bed linen, towels and bedding made to their own specification, with custom sizes, embroidery and branding, with a fixed reseller price on every reseller-priced item, and quote your own customers under your own logo from a private reseller dashboard.

Who is a reseller account for?

It is for interior decorators and design studios, businesses supplying products to their own customers, private-label or manufacturing clients, and larger commercial or bulk buyers who need a protected reseller price and customer-facing quotation tools.

Can you make linen to my own specification?

Yes. Most of what we sell is made to a customer specification. Tell us the sizes, fabric, colours, quantities and any finishing, and we will confirm what is possible in a written quotation.

Can I add my logo and details to a quotation for my customer?

Yes. Your reseller profile holds your logo, trading name, VAT status and quotation terms, and each customer quotation carries them. The quotation is kept separate from your Linen and Co buying price, which stays private.

Can I set a different markup for different products?

Yes. You keep a default markup for new quotation lines and can change the markup, or the selling price, on any single product where the job needs it.

More questions
How does VAT show on my customer quotation?

Your quotation shows your customer the total including VAT. If you are VAT registered, the VAT is split out for you, and if you are not, no VAT is added to your quotation.

Can I add my own delivery charge?

Yes. You can add the delivery charge you want your customer to see on each quotation. Profit and margin in your private view leave delivery out.

Do hospitality volume savings apply to reseller prices?

No. Reseller accounts use one fixed reseller price on each reseller-priced item. Hospitality volume savings do not apply on top of it, so your price stays predictable.

Can Linen and Co make linen under my label?

Selected products and projects can support private-label work, custom sizing, branding, labels and embroidery. Scope, minimums and lead times are confirmed against the individual project.

Can you add my logo or embroidery to the linen itself?

We add satin stitch detailing to pillowcases and embroidery to towels and bathrobes. Artwork and wording must be confirmed before production starts, and single or double row work adds about one or two weeks.

How long does a bulk order take?

Made-to-order items usually take 7 to 14 business days before dispatch, with courier time added after that. Large orders can take longer, so give us your date and we will confirm the timing.

Do you offer credit accounts or payment plans?

No. We do not run credit accounts. Payment is in full before production begins, and the written quotation shows exactly what you are paying for before you approve it.

How do I get reseller prices?

Apply for a trade account and tell us about your business. We check each application, and once you are approved as a reseller you see your fixed reseller prices when you sign in.

Reseller supply in detail (6)
Who buys from us in bulk
  • Resellers who buy linen to sell on under their own business.
  • Businesses that have linen made to their specification, in their sizes, colours and detailing.
  • Interior decorators and designers sourcing for client projects.
  • Procurement teams and facility managers supplying several properties.
Made to your specification

We are a manufacturer, not a shelf-stock shop, and most of what we sell is made to a customer specification. That is why bulk and reseller work suits us: you tell us the sizes, fabric, colours, quantities and finishing, and we make to that brief rather than offering a fixed range of sizes.

Our standard fabrics are polycotton percale 200TC (50/50), cotton percale 200TC and cotton percale 300TC in white, in a palette of white, cream, stone, grey and duck egg. If you need a size that is not on the shelf, such as a non-standard bed, we can size linen to fit.

Embroidery, satin stitch and branding

We add satin stitch detailing to pillowcases and embroidery to towels and bathrobes. Single row satin stitch adds about a week to production and double row about two weeks. Artwork, logos and wording must be confirmed before production begins, because personalised work cannot be undone once it is made. Tell us what you want and we will confirm what is possible and the extra time.

How a bulk order works
  • Tell us what you need: sizes, fabric, colours, quantities, any embroidery, and the date you need it.
  • We prepare a written quotation. It holds your items, quantities and prices for seven days, and quotations are done from our accounting system so every line is clear.
  • You approve the quotation and pay in full. Production starts once payment is confirmed.
  • We make, pack and dispatch. Made-to-order items usually take 7 to 14 business days before dispatch, and courier time is added after that. Large orders can take longer, so we will confirm the timing with you.
Your customer-facing price stays yours

Approved reseller accounts see a fixed reseller price on each reseller-priced item once signed in, which is the price you buy at. Your selling price, markup, VAT and delivery charge never change the Linen and Co price behind your quotation.

The hospitality volume savings do not apply on top of it, because the reseller price is already set for buying to resell. The two account types are kept deliberately separate so your reseller price stays predictable. Apply through our trade account page: we check each application ourselves, and once we approve you as a reseller, interior decorator or manufacturing client you will see your prices and your dashboard.

Payment, delivery and returns

Payment is in full before production, and we do not run credit accounts. Delivery is by courier across South Africa, priced at checkout or confirmed in your quotation, and you receive tracking updates from the courier. Because most orders are made to specification, bulk orders follow the same returns and refunds policy as every other order: we put right verified faults and our own errors, and each return is authorised first.

A Linen and Co Trade Partners showroom with folded linen on display and Table Mountain through the windows

Trade Partners

Ready to put Linen and Co behind your business?

Bring us the customer, the specification or the bulk requirement. We will help you work out the supply route behind it.