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Privacy Policy

At Linen and Co, we are committed to protecting your privacy and handling your personal information with care, transparency, and in accordance with applicable data protection laws, including the Protection of Personal Information Act, 4 of 2013 ("POPIA"). This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, contact us, or interact with our business.

By using our website or providing us with your personal information, you agree to the practices described in this Privacy Policy.

1. Who We Are

Linen and Co Pty Ltd

If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the details above.

2. Information We Collect

We may collect personal information directly from you, automatically through your use of our website, or from third parties involved in processing your order or enquiry.

This may include:

  • Your name and surname
  • Email address
  • Phone number
  • Billing and delivery address
  • Company name, where applicable
  • Order details and purchase history
  • Payment-related information processed through secure third-party payment providers
  • Communications you send to us by email, website forms, phone, or WhatsApp
  • Technical information such as IP address, browser type, device information, and website usage data
  • Cookie and analytics data collected through our website

3. How We Collect Information

We collect information when you:

  • Visit or browse our website
  • Place an order or request a quotation
  • Submit an enquiry through our website or contact us directly
  • Communicate with us by email, phone, or WhatsApp
  • Subscribe to marketing communications
  • Interact with our advertising, analytics, or cookie tools

4. How We Use Your Information

We use your personal information only where necessary and for legitimate business purposes, including to:

  • Process and fulfil orders
  • Provide quotations, product information, and customer support
  • Communicate with you about your order, enquiry, or account
  • Arrange delivery and logistics
  • Process payments through authorised service providers
  • Improve our products, services, website performance, and customer experience
  • Send you marketing communications where you have consented or where otherwise permitted by law
  • Maintain internal records for accounting, legal, and operational purposes
  • Detect, prevent, or investigate fraud, misuse, or security issues
  • Comply with legal and regulatory obligations

5. Legal Basis for Processing

Where required by applicable law, we process your personal information on one or more of the following grounds:

  • Your consent
  • The performance of a contract or steps taken before entering into a contract
  • Compliance with legal or regulatory obligations
  • Our legitimate business interests, provided your rights are not overridden

6. Sharing Your Information

We do not sell your personal information. We may share your information only where necessary with trusted third parties, including:

  • Website and e-commerce platform providers, including Shopify
  • Payment processors and financial service providers
  • Courier, shipping, and logistics partners
  • Email and marketing service providers
  • Analytics and website performance providers
  • Professional advisers, accountants, auditors, or legal advisers where required
  • Regulators, authorities, or other parties where disclosure is legally required

These third parties are expected to handle personal information securely and only for authorised purposes.

7. Cookies and Website Tracking

Our website may use cookies and similar technologies to ensure website functionality, improve performance, analyse traffic, and support marketing activities. Cookies are small text files stored on your device when you visit a website.

We may use cookies to:

  • Remember your preferences and website settings
  • Support shopping cart and checkout functionality
  • Understand how visitors use our website
  • Measure marketing effectiveness
  • Improve website usability and performance

You can usually manage or disable cookies through your browser settings, but doing so may affect certain website features.

8. Marketing Communications

If you subscribe to our marketing communications, we may send you updates about products, offers, services, and news relevant to Linen and Co. You may opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

We will not send you direct marketing where prohibited by law.

9. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including for legal, accounting, tax, warranty, dispute resolution, and operational record-keeping purposes.

The retention period may vary depending on the nature of the information and our legal obligations. When information is no longer required, we will take reasonable steps to securely delete, destroy, or de-identify it.

10. Data Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction. While no system can guarantee absolute security, we work with reputable service providers and apply appropriate safeguards to reduce risk.

11. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction or updating of inaccurate or incomplete information
  • Request deletion of personal information where legally permissible
  • Object to certain types of processing
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the relevant regulatory authority

To exercise any of these rights, please contact us using the details listed in this Privacy Policy.

12. Cross-Border Processing

Some of our service providers may store or process personal information outside South Africa. Where this occurs, we take reasonable steps to ensure that appropriate safeguards are in place and that your personal information receives an adequate level of protection.

13. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third-party platforms. We encourage you to review their privacy policies before providing any personal information.

14. Children's Privacy

Our website and services are not directed at children, and we do not knowingly collect personal information from children without appropriate legal basis or consent where required.

15. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or data handling practices. Any updates will be posted on this page with the revised effective date. Your continued use of our website after changes are posted constitutes acceptance of the updated Privacy Policy.

16. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or your personal information, please contact us:

Linen and Co - Where Luxury Meets Comfort.